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Fashion history
"The only law which governs fashion is ‘go with the times‘.
The spirit of the times influences fashion and fashion influences the spirit of the times"
Aenne Burda
1966

The swinging sixties
Youthful charm

When the 60's began, France's Haute Couture was still the main fashion influence. Then a blooming economy helped the women of other European countries become more self-assured – and fashions became freer and fresher. The unique suit styles of André Courrèges were presented next to afternoon dresses in chic artichoke-look from Pierre Cardin or Mary Quant's legendary creation of the miniskirt.
1965 was the year of André Courrèges. First the French designer stunned the world with knee-length, trapezoid dresses and then he sent ladies into the city wearing the pantsuit. He dressed women all in white, worked with starkly geometric cuts, and introduced plastic foils as clothing material. Yves Saint Laurent followed the design of the street suit, then topped it in 1966 with the creation of the first women's tuxedo! In the same period, fashion trends from London became popular. Inspired by the short skirts of her colleague, Courrèges, the English designer, Mary Quant, went one step further, making skirts even shorter and thereby creating the miniskirt. For the first time, trends came from the street and not from Haute Couture. The most important accessories of the sixties: scarves, headbands, and large sunglasses.

 

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burda styles Spring/Summer 1966



IN JUNE: burda styles Autumn 1968/Winter 1969



 
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