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Fashion history
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"The only law which governs fashion is ‘go with the times.
The spirit of the times influences fashion and fashion influences the spirit of the times"
Aenne Burda |
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1975
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The swinging seventies
Hippie feeling and disco glamour
Don't follow the mainstream; search for the unique to make a personal fashion statement – that was the motto of the seventies. The fashion freedom which was fought for in the 60's could finally be lived to the fullest. Skirts became shorter and tops and pants became tighter. "Everything goes" was the attitude toward colors and prints – floral prints were combined with stripes, plaids with dots, and psychedelic designs were combined
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| with folklore embroideries. Everything was allowed. The wildest experiments took place among the followers of the hippie movement – the flower children. With fresh flowers in their hair, they saw the world through rose-colored glasses, played guitar in the park, and dreamt of making “love not war”. At the opposite end of the spectrum, the “disco queens“ in skin-tight, sequined stretch-dresses showed lots of leg and burnt up the floor of their favorite discotheque – with “big hair" à la Farrah Fawcett (“Charlie's Angels”) and glitter make-up, of course! Nothing was impossible. Even in staid Paris, young, unconventional designers conquered the fashion scene. The Japanese designer, Kenzo, caused a commotion with his imaginative folklore skirts and the young Yves Saint Laurent presented colorful halter-neck jumpsuits that made fashion history. It was clear that fashion czar Karl Lagerfeld would also have his share of revolutionary ideas. He dressed women in the “Tennis Look“, a combination of shirt and pleated skirt in snow white – an idea that burda also propagated. Take a look at these and more trends of the 70's in our slide show! |
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| A chic long blouse to wear with slender pants/trousers. This unique look is ... |
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